What your agent can do

At a glance#

Account and brands#

Check the plan, this month's usage against its limits (posts, X reads, SEO data), the brands on the account and which social accounts are connected. One key works on every brand; every tool takes a brand name.

What to have ready: A valid First100 connection.

Try asking: Check what is connected, what my plan allows and whether anything needs my attention.

Tools: get_account_status, list_brands, list_connected_accounts, get_engagement_stats

Brand memory#

Keep the product, audience, voice, topics, competitors and watchlist where the agent can read them before it writes. Start from the website, and log every change that ships so posts follow the product.

What to have ready: The product website, then corrections from the user.

Try asking: Research my brand from acme.com, show me the profile, then ask me for tone and banned topics before saving it.

Tools: get_brand_profile, set_brand_profile, research_brand, log_update, get_content_context

Posts and scheduling#

Write for X, LinkedIn, Threads and Bluesky, check each draft against what earns reach and replies, pick times, and schedule or publish. A post carries text plus one attachment: an image, an MP4 video, or on LinkedIn a PDF shown as a swipeable carousel. Auto-publish is on by default: scheduled posts go out at their time; with it off they wait as drafts for approval.

What to have ready: A connected account for each platform and a plan with posts left.

Try asking: Plan five posts for next week, review each one, and schedule them in my timezone.

Tools: suggest_slots, review_post, save_drafts, approve_posts, schedule_post, publish_now, list_posts, update_post, delete_post

Learn from results#

Engagement for recent posts, which of the account's own patterns lift or drag results (hook type, a number up front, link placement, length, media, time of day), clicks on the tracked links inside posts, and signups per landing page: Search Console clicks next to the signups each page brings, with the pages that get visits but no signups. LinkedIn shares no post metrics with apps, so LinkedIn posts are linked, not measured.

What to have ready: A few published posts; findings need at least three measured posts per pattern.

Try asking: What worked on X in the last ten days, and what should change next week?

Tools: what_worked, get_post_performance, create_tracked_link, get_funnel

Conversations and X insights#

The posts worth replying to now: the watchlist's latest posts and what those accounts repost, plus fresh threads on the brand's topics, ranked by freshness, author size, how few replies they have and momentum against the author's usual. Also the posts breaking out (twice the author's usual) with their hook, to learn from. First100 never replies; the user posts from their own account.

What to have ready: A watchlist of accounts the audience follows (X reads count against the plan's X budget).

Try asking: Who should I reply to right now? Draft one reply each in my voice.

Tools: reply_radar, find_conversations

Search and AI visibility#

Audit a site for Google and AI answer engines (crawler access, indexing, content AI can quote, missing pages) with a fix for each issue; read the user's Google Search Console for queries close to page one, pages losing clicks, long assistant-style queries, queries no page targets and pages of the wrong type for the query; ask Google whether pages are indexed; tell Bing about new pages; and count visits from ChatGPT and other AI assistants.

What to have ready: A public website; Google Search Console connected for the search data.

Try asking: Audit acme.com for Google and AI search and tell me the three fixes that matter most.

Tools: analyze_seo, compare_seo, search_opportunities, indexation_check, submit_indexnow, internal_link_suggestions, ai_referrals

Keywords, rankings, backlinks and AI answers#

Search volume and difficulty for keywords; the site's Google position for tracked keywords every week, with who holds first place; how often ChatGPT and Google AI Overview mention the brand next to its competitors and the questions they cite competitors for; what ChatGPT, Claude, Gemini and Perplexity answer when a buyer asks, and whether they recommend the brand; and link strength against competitors with the sites to ask for a link. These use paid data and draw on the plan's SEO data budget.

What to have ready: A website on the brand profile; competitors on the profile for comparisons.

Try asking: Do Claude and Perplexity recommend us when someone asks for a tool like ours? Who do they recommend instead?

Tools: keyword_research, rank_tracking, ai_visibility, ai_answers, backlinks_overview

Competitors#

Watch competitors' own pages for pricing, feature and positioning changes; find the comparison and alternatives pages the site is missing; check where the brand is listed (directories, registries, review sites).

What to have ready: Competitor websites.

Try asking: What changed at our competitors this month, and which comparison pages should we write?

Tools: competitor_watch, comparison_gaps, presence_check

Blog research and publishing#

Publish the finished post, now or on a schedule, to the site's GitHub repository (a markdown file the host deploys), WordPress, Ghost, Webflow, or a blog First100 hosts at yoursite.com/blog; only posts review_blog calls ready are published. Before writing, read the pages ranking for the topic and named competitors and return a brief: expected headings, open angles, questions to answer, competitor weaknesses, word and data targets. After writing, score the draft against the rules that earn links and AI citations.

What to have ready: A target topic; competitor URLs help.

Try asking: Research and write a blog post that outranks this competitor on onboarding emails.

Tools: research_blog, review_blog, connect_blog, publish_blog, list_blog_posts

Workflows#

Workflows run on a schedule without the agent: blocks that check where the brand stands in AI answers and search, research, write posts with real sources in any language, review, publish, announce on social, tell Bing, check rankings and AI answers, wait for approval and email a summary. The agent lists them with each block's last result, creates one from a template with the user's schedule, language and platforms, and runs one now; the dashboard canvas edits them.

What to have ready: A connected blog to publish, and connected social accounts to announce.

Try asking: Set up a workflow that writes and publishes a post every weekday at 9pm my time and announces it on X and LinkedIn.

Tools: list_workflows, create_workflow, run_workflow

Find customers#

Find where the audience gathers, local businesses with their weakest reviews, what buyers ask before choosing a product like this, and reporters looking for sources.

What to have ready: A description of the audience, or a business type and location.

Try asking: Find where indie founders ask about scheduling tools, and what they ask before buying one.

Tools: search_communities, find_businesses, buyer_questions, journalist_requests

Email outreach#

Send personalized emails through the user's own mailbox and report what was sent. One specific observation per contact, an opt-out line, and a pause between messages.

What to have ready: The mailbox connected (dashboard or set_smtp_config), recipients with email addresses, and the user's go-ahead to send.

Try asking: Draft an introduction for these contacts and show me the recipients and copy before sending.

Tools: set_smtp_config, send_cold_emails