Your first week

Why the order matters#

First100 gets better the more it knows about you and the more it has measured. Everything your agent writes is shaped by the brand profile, and every finding it reports comes from your own published posts. The first week feeds it: who you are, who you are for, who your audience already listens to, and a handful of real posts to learn from. Each step is one instruction to your agent; copy it as written.

Signed in? The same steps tick themselves off on the Get started page as your account fills in.

Day 1: Connect your accounts#

Do this first: nothing can be posted or measured until the platforms are connected. Connect the ones you will actually use (X, LinkedIn, Threads, Bluesky), Google Search Console for your search data, and your mailbox if you plan outreach. Auto-publish is on by default: whatever your agent schedules goes out at its time without another approval. Review the queue in the calendar, or switch auto-publish off on the brand page if you want every post to wait as a draft.

Connected accounts

Day 1: Add First100 to your agent#

Choose a plan (the tools start working with one; the week trial is $5), add First100 to the agent you already use, and check that it can see your account and the accounts you just connected.

Use First100 to check my account status and list my connected accounts.

Client setup

Day 1: Give it your brand#

Start from your website so the agent proposes facts instead of asking twenty questions. Then correct what it got wrong and add what a site never says: the tone you actually write in, the topics you refuse to touch, your timezone and the hours you are around to reply. Good pillars are three to six themes you could post about for a year, such as “pricing for solo founders” rather than “marketing”.

Use First100 to research my brand from https://yourdomain.com, show me the proposed profile, then ask me for tone, banned topics, timezone and posting hours before saving it.

Brand profile

Day 1: Nail the positioning#

Positioning is the sentence the agent leans on for every hook: who it is for, what they get, and why you over the obvious alternative. Weak positioning produces posts that could be from anyone. Have the agent draft it from your profile and the pages ranking for your category, then argue until one sentence survives. It is saved as the brand description.

Read my First100 brand profile and compare my landing page with two competitors using compare_seo. Draft three positioning statements of the form 'for X who Y, Z is the only W that V'. Tell me which one only we can say, and why. Then update the brand description with the winner.

Day 2: Build the watchlist#

Reach on X comes from replying early on accounts your audience already follows, not from posting into silence. Pick ten to thirty accounts five to twenty times your size that post about your pillars: founders in your space, people who write about your customer’s problem, tools you integrate with. This is what the reply radar reads every morning, and what X insights in the dashboard shows: posts to reply to now, posts breaking out against their author's usual, and accounts your watchlist reposts.

Suggest 20 X and Bluesky accounts my audience follows that post about my pillars, roughly 5x to 20x my size. Show me the list with a one-line reason each, remove the ones I reject, then save the rest to my First100 watchlist.

X insights

Day 3: Plan and approve the first posts#

Ask for a small plan, not a month. Five to eight posts across the week is enough to learn from and short enough to review carefully. Vary the hooks on purpose: the learning loop needs contrast to tell you anything. Approve from the table the agent shows or in the calendar.

Run the First100 plan_content prompt for the next 7 days on the platforms I have connected. Vary the hooks deliberately: two posts that open with a number, two that ask a question, two plain claims. Show me the drafts in a table before saving.

Calendar

Days 4 to 7: The morning brief#

Once posts are live, start each day with the brief: yesterday’s numbers, the five conversations worth joining in the next hour with a drafted reply for each, and the one post to publish today. Replies are the fastest reach you can get. Every reply is posted by you from your own account; First100 never replies for you. Five minutes a day.

Run the First100 morning_brief prompt.

Day 5: Know where you stand in search and AI answers#

Pick the keywords a buyer would type, check they have real search volume, and track them: positions update every week. Then ask the AI assistants your buyers use (ChatGPT, Claude, Gemini, Perplexity) the question a buyer would ask, and see who they recommend. These draw on your plan's SEO data budget, so start small: five keywords and one or two questions.

Use First100 keyword_research on <your topic>, pick the five keywords with real volume and a difficulty we can reach, track them with rank_tracking, then run ai_answers for the question a buyer would ask. Tell me who the engines recommend instead of us and what pages they cite.

Growth: Search

Day 7: The first review#

By now the daily refresh has measured your first posts. The growth review reads what worked on your own account, clicks per platform, and the queue, and ends with three concrete changes for next week that you confirm before the agent applies them. With fewer than about six posts per pattern the findings are hypotheses. Week two tests them.

Run the First100 growth_review prompt for the last 7 days.

Growth

Week two and after: Keep the loop running#

The daily brief and the weekly review are the product. Add a blog post when you have something worth ranking for: the write_blog prompt researches what already ranks and where competitors are weak before a word is written. When the watchlist stops surfacing good conversations, refresh it. Audiences move.

Run the First100 write_blog prompt for the topic: <the search query you want to own>.

What your agent can do